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Your Midwest AC and Furnace Parts Wholesaler

Customer Solutions, Comfort Solutions, and Energy Solutions


 641-757-9632   IA, NE, MO, KS

 636-290-5000   MO, IL (southern)

Jeff -

Lonnie -



Jeff Beckman graduated from the American Institute of Business in 1985 with a degree in retail management. While earning his degree, Jeff worked part time for a family owned wholesale distributor for plumbing, heating and cooling supplies located in Des Moines Iowa. He specialized in sweeping floors, stocking shelves, receiving freight, and filling customer orders.  This experience prepared him for a full time position with the company working on the order desk. This gave Jeff the  insight on the day to day activities of the wholesale distribution channel. Jeff enjoyed the customer interaction and the challenge of satisfying customer needs.  While Jeff’s responsibilities where primarily tied to the order desk, he filled the role of being the pump and well specialist for the branch. 


In 1987, Jeff was given the opportunity to fill the position of a retiring salesperson. Jeff’s primary focus was on plumbing oriented companies that employed anywhere from one to one hundred plumbers. As opportunity presented itself, Jeff became involved in the marketing of heating products. As time went by,  Jeff was given the responsibility to service and maintain major HVAC accounts. These responsibilities included Radiant Floor design, geothermal design, hydronic systems, and high velocity systems. Jeff enjoyed success  in sales for the next 10 years.


In 1998 Jeff made a career change to become a commodities broker in the agricultural industry. Jeff gained valuable insight in understanding business risk, accepting risk, and managing risk. Jeff enjoyed three years in this endeavor.


In 2001 Jeff found himself back in the wholesale distribution business with the same company he started with in 1985. This led him to an opportunity to go to work for his largest hvac contractor account. His focus was now retail sales. This gave Jeff the opportunity to work with home owners, builders, and commercial customers on HVAC and plumbing needs for the next four years.


In 2008 Jeff formed Prism Sales, Inc.  The ambition, inspired by Jeff’s Father, was to represent premium, name brand HVAC products. The product mix was to offer Customer Solutions, Comfort Solutions, and Sustainable Energy Solutions. 


Jeff and his wife Diane live near Panora Iowa where they are raising five daughters. The Beckmans are kept busy with basketball, volleyball, dance, tumbling, boating, and hunting. 

Lonnie Hartsock is a US Army veteran serving as a combat medic from 1984-1988. After leaving the military Lonnie continued in the medical profession as a EMT with a Ambulance Service in the St Louis Area and in a hospital in a critical care setting.

In the Mid 1990's Lonnie made a career change to the HVAC industry after graduating from Ranken Technical College in ST Louis MO. Lonnie spent 5 years doing installations and service work. The opportunity arose to go into the wholesale end of the business, where Lonnie worked as a inside salesman and Technical Service advisor. After several years in the wholesale end of the Business, Lonnie accepted a position with a MFG Rep Agency covering Missouri, Kansas, Southern IL and KY.

Lonnie currently resides in Troy MO with his wife Rita and their 2 sons Ryan whom is a software engineer and Billy whom has started his own lawn care business and is in the fire academy.

Lonnie is active in the Cowboy Ministry at the Church he attends and once retired would like to start up a Therapeutic horsemanship facility for wounded soldiers and troubled kids.

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Jeff - 


Lonnie - 





Call Us

 (641) 757-9632

 (636) 290-5000 
     MO, IL (southern)


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